Our minds are hardwired to best process our experiences in an easily digestible format: the story. Compelling stories are a powerful way to make a meaningful connection with your audience, forging a relationship that goes beyond product or service. Brand storytelling fuses the facts with the emotions that your brand evokes. It fosters loyalty.
2020 has been a lot. But while the world stopped – people continued. We’ve adapted to unite in ways unlike ever before. The world now appreciates the power of community once again. Businesses can no longer distance themselves: We’re all in this together. Here are some unique ways to help cultivate your community.
With everyone suddenly a digital “specialist”, how do you cut through the noise to deliver a memorable digital experience which actually maximises impact? Our panel of Brand Marketing and Creative Strategy experts share their six key principles.
As the Inspiration Station hits the big 2-0, we’re mixing things up: Each volume will now see us tackle a different theme… First up, Positive Change – There’s more to a business than its bottom line. It has to take responsibility for the greater good.