We don’t want to get into quoting Shakespeare here, but the guy raised a fairly important point. Would a rose smell as sweet if it were called another name?
When it comes to attracting and retaining the best talent in the business, motivation is the name of the game. A successful workforce must be motivated towards common business goals and targets, but what’s the best way to incentivise your team and hold onto them, whilst rewarding them for their results?
If you’re going to ask for people’s precious time to listen to what you have to say, you had better work hard to make sure you offer something stimulating, engaging and a break from the norm.