Crusha were looking for an injection of Clive magic to bring their brand to life. And we didn’t disappoint, turning the humble milkshake into a truly immersive experience, which toured across the country, live streaming to the audiences around the world.
Our solution? A touch of mischievous mixology, in the form of a retro milkshake bar come laboratory, in-keeping with the brand’s 50-year heritage – but with a modern twist!
The pop-up hit shopping centres and festivals throughout the summer months. Visitors were given the chance to create their own concoctions with the help of Professor Mixology, interacting with the brand in a new (and delicious) way that would be seen across social media feeds and live streams across the globe.
To enhance the campaign’s reach online, we added a high-tech twist with high-value data capture and streamed bespoke messages depending on the customer’s age (one for adults, one for children). A new generation of milkshake mixologists were born and Clive walked away as winner of the ‘Best Live Marketing Event’ trophy and a finalist for ‘Brand Experience Activity of the Year’.
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