This is the time we met David Beckham. (And staged the world’s first ever digital book signing). Before virtual events were all the rage. No biggy – Here’s how we helped connect global audiences so they could meet him too.
With a global reach into the billions this “digital stadium” concept transformed the humble book signing into a global hybrid experience.
Staged in a London studio, we invited fans to three of Facebook’s global hubs where they had the once in a lifetime chance to interact with Beckham via live stream.
Check out the virtual experience in this video.
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