Old pals LinkedIn came to Clive wanting help with pulling off a hybrid experience. The goal was to highlight the brand as THE place for thought leaders, inspiration and idea sharing.
We devised and developed a content strategy to capture compelling pieces of authentic customer insight that could be used as part of their “LinkedIn Top Voices” campaign. Our strategy involved identifying key locations in the UK and France, with high levels of footfall.
We then invited the public to enjoy a complimentary coffee from LinkedIn. All they had to do to enjoy their tasty beverage was choose from one of five inspirational quotes which we had printed on the coffee cups, and talk to us about why they had chosen that quote.
The interactions were filmed in both Lyon & London and the footage was transformed into two short 60 second videos. Result? We were able to use these videos to influence LinkedIn users’ perceptions across their social media campaign. Each piece of content generated over 500,000 views – a total of over 1 million in total.
This was a case of a simple but very effective activation which was amplified to a remote audience, as part of a wider content strategy. With a turnaround of about two weeks, it’s a good example of how quickly Clive is able to devise, deliver and enhance an experience, across multiple locations, and create highly effective content.
More than a brand experience agency, we help companies communicate, motivate, engage and express their brand personality.
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