As a key sponsor of Advertising Week Europe, LinkedIn asked Clive to support with creating a branded environment that showcased the platform and their b2b business solutions in a more creative light… So we built a botanically themed podcast studio.
Advertising Week Europe is part of a global network of events in New York, Tokyo, Mexico City and Sydney. The event which took place in London brought together the advertising community from across Europe to discuss key business trends and challenges, with the objective of shaping the future of the industry.
Clive also set up an anchorman-style news desk with a video wall backdrop which was used for conducting live interviews and recording expert-led podcasts.
With a lounge space on one of the floors at the key venue for the event, we created a tropical oasis in the hustle and bustle of Advertising Week Europe. The LinkedIn Lounge was a bold and visually striking space which instantly captured people’s attention before, serving as an inviting environment where they could take a break between sessions.
Once inside, iPads facilitated the exploration of LinkedIn marketing podcasts designed to inform and inspire. We also set up an anchorman-style news desk with a video wall backdrop which was used for conducting live interviews and recording expert-led podcasts. The broadcasting space also doubled as a hybrid activation which encouraged guests to take part by interacting online.
To achieve the tropical retreat look, we decorated the rooms with rainforest foliage and birds of paradise. The bar itself was decorated in a stunning floral mosaic creating of the LinkedIn logo and we created a striking neon light installation to further enhance the brand.
We hung branded panels with motivational quotes throughout the lounge to keep people inspired. By day, we brought in a nitro gelato bar to delight visitors and attract passersby, and by night, extravagant cocktails were available to guests… All in the name of audience engagement of course!
More than a brand experience agency, we help companies communicate, motivate, engage and express their brand personality.
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