While Pride month, diversity and all things LGBTQ+ are subjects very close to our hearts here at Clive, there appears to be an increasing concern surrounding the concept of “rainbow washing”; where businesses may be jumping on the bandwagon without making any meaningful change or practicing inclusiveness. Could this lead to the cheapening of a company’s image and more worryingly, Pride itself?
A lot of claims are made around the power of employee happiness, particularly its ability to improve business and profits. However now employee engagement is being brought into focus as a more effective route to the same ends. But how do you cultivate this highly sought-after workplace passion?
We’re delighted to announce the latest addition to our senior leadership team; experiential marketing expert Gavin Downes in the role of Head of Strategy.