Our minds are hardwired to best process our experiences in an easily digestible format: the story. Compelling stories are a powerful way to make a meaningful connection with your audience, forging a relationship that goes beyond product or service. Brand storytelling fuses the facts with the emotions that your brand evokes. It fosters loyalty.
With everyone suddenly a digital “specialist”, how do you cut through the noise to deliver a memorable digital experience which actually maximises impact? Our panel of Brand Marketing and Creative Strategy experts share their six key principles.
As the Inspiration Station hits the big 2-0, we’re mixing things up: Each volume will now see us tackle a different theme… First up, Positive Change – There’s more to a business than its bottom line. It has to take responsibility for the greater good.
Can you explain why you like certain melodies? Anything that’s any good, is enjoyed because it taps into the unrecognised heart of human nature. When someone’s made to feel something. Think about that for a second.
In the first of our “From the Inside” series, one of our resident boffins Olly discusses humans.
Bored? Stressed? About to throttle those nearest and dearest to you? Fear not, Clive has a dose of relaxing creativity to soothe your woes…
In the ever-increasing world of digital nomads, reduced carbon footprints… and global health outbreaks, finding engaging remote solutions that deliver impactful results is essential to the future of live events.
While Pride month, diversity and all things LGBTQ+ are subjects very close to our hearts here at Clive, there appears to be an increasing concern surrounding the concept of “rainbow washing”; where businesses may be jumping on the bandwagon without making any meaningful change or practicing inclusiveness. Could this lead to the cheapening of a company’s image and more worryingly, Pride itself?
Clive won big at the 2019 Event Industry Awards, taking home the most prestigious award of the night for “Best Event Management Company”.
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