Category

Brands

Inspiration Station Vol. 25 – The Realisation of Data

By | Brands, Clive Thoughts, Experiences, Experiential, Inspiration Station, Other Cool Stuff, PR, Tech & Gadgets

Businesses are shifting from being data-generating to data-powered, making use of actionable data and business insights. In the world of B2B, this means data-driven decision making, more insightful integration of marketing and sales, and perhaps most importantly, hyper-personalisation.

In the world of brand experiences and online audiences, this means we are on the cusp of a full-blown revolution. Here’s why…

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Inspiration Station Vol. 24 – The Evolution of Content

By | Brands, Clive Thoughts, Experiences, Experiential, Inspiration Station, Other Cool Stuff, Tech & Gadgets

The consumption of content has changed quite a bit over the years. From its origins on cave walls, to the formation of language and writing, to print, then analogue, digital, virtual and now hybrid. Not to mention a myriad of formats in-between…

In 2021 the content landscape is now a dizzying rabbit-hole of multichannel formats. Join us as we take a look at how it’s evolving right before our eyes.

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CN 30 Under Thirty 2020

By | Brands, Clive, Clive Thoughts, PR

We’re delighted to announce that not one, but two of our talented colleagues have been recognised as winners in Conference News’ 30 Under Thirty class of 2020!

Jack Lee (Clive) and Erika Osborn (FIRST), have been recognised by Conference News as proud members of their 30 Under Thirty class of 2020!

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Inspiration Station Vol. 22: Storytelling

By | Brands, Clive, Clive Thoughts, Inspiration Station, Other Cool Stuff

Our minds are hardwired to best process our experiences in an easily digestible format: the story. Compelling stories are a powerful way to make a meaningful connection with your audience, forging a relationship that goes beyond product or service. Brand storytelling fuses the facts with the emotions that your brand evokes. It fosters loyalty.

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