Inspiration Station Vol. 22: Storytelling

By | Brands, Clive, Clive Thoughts, Inspiration Station, Other Cool Stuff

Our minds are hardwired to best process our experiences in an easily digestible format: the story. Compelling stories are a powerful way to make a meaningful connection with your audience, forging a relationship that goes beyond product or service. Brand storytelling fuses the facts with the emotions that your brand evokes. It fosters loyalty.

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Reflecting on Pride, Diversity & Introducing Inclusiveness

By | Brands, Clive, Clive Thoughts, Internal Communications, PR

While Pride month, diversity and all things LGBTQ+ are subjects very close to our hearts here at Clive, there appears to be an increasing concern surrounding the concept of “rainbow washing”; where businesses may be jumping on the bandwagon without making any meaningful change or practicing inclusiveness. Could this lead to the cheapening of a company’s image and more worryingly, Pride itself?

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