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Hybrid Storytelling: Chapter 2

By | Brands, Clive, Clive Thoughts, Experiences

People are plugged in and online. They’re more aware and less tolerant of pretences, falsehoods and cultural insensitivities. If you don’t get it right and are seen to be jumping on a bandwagon or disingenuous – you will be called out for it.

Brands need a global approach but perhaps more importantly, they also need a local understanding, if they are to effectively address regional motivators and truly connect with individuals through storytelling.

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The Drum Agency Awards 2020

By | Clive, PR

She’s our ‘CEO of the Year’ every year, and excitingly now Maureen Ryan Fable has been recognised by The Drum as a finalist in the 2020 Agency Awards!

The awards are for ‘agencies that excel through a strong workplace culture, effective management and excellent performance.’ And we’re lucky enough to have a CEO who ensures all of those things.

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CN 30 Under Thirty 2020

By | Brands, Clive, Clive Thoughts, PR

We’re delighted to announce that not one, but two of our talented colleagues have been recognised as winners in Conference News’ 30 Under Thirty class of 2020!

Jack Lee (Clive) and Erika Osborn (FIRST), have been recognised by Conference News as proud members of their 30 Under Thirty class of 2020!

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Inspiration Station Vol. 22: Storytelling

By | Brands, Clive, Clive Thoughts, Inspiration Station, Other Cool Stuff

Our minds are hardwired to best process our experiences in an easily digestible format: the story. Compelling stories are a powerful way to make a meaningful connection with your audience, forging a relationship that goes beyond product or service. Brand storytelling fuses the facts with the emotions that your brand evokes. It fosters loyalty.

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