Our minds are hardwired to best process our experiences in an easily digestible format: the story. Compelling stories are a powerful way to make a meaningful connection with your audience, forging a relationship that goes beyond product or service. Brand storytelling fuses the facts with the emotions that your brand evokes. It fosters loyalty.
Barely two weeks into 2020 and we received news that Clive has been nominated as a finalist at the upcoming M&IT Awards. It’s going to be a good year.
While Pride month, diversity and all things LGBTQ+ are subjects very close to our hearts here at Clive, there appears to be an increasing concern surrounding the concept of “rainbow washing”; where businesses may be jumping on the bandwagon without making any meaningful change or practicing inclusiveness. Could this lead to the cheapening of a company’s image and more worryingly, Pride itself?
We’re delighted to announce that Clive have been shortlisted for not one, but TWO upcoming prestigious industry awards (woohoo!). We’re up for Agency Of The Year (UK) as well as Consumer & Media Event of the Year, at this year’s C&IT Awards, and we couldn’t be more excited.