In a world that’s overflowing with information, saying something legitimately unique poses a challenge to brands. So how do you stand out to your audience and connect with them in a meaningful way? A way that evokes feelings and forms a relationship with your brand? Omnichannel storytelling is the how. But your average fairy-tale won’t cut it anymore.
People are plugged in and online. They’re more aware and less tolerant of pretences, falsehoods and cultural insensitivities. If you don’t get it right and are seen to be jumping on a bandwagon or disingenuous – you will be called out for it.
Brands need a global approach but perhaps more importantly, they also need a local understanding, if they are to effectively address regional motivators and truly connect with individuals through storytelling.
It’s important to be inclusive and honest in brand communication – many now want to know what goes on behind the scenes. Why not bring your customers with you on your brand journey. Let them peek behind the curtain: By revealing the inner workings and enabling audiences to see into the heart of your business, you will create greater engagement and trust.
This year has seen astonishing accelerations in science and technology, as the human race adapted to overcome new challenges. People have also needed to reach out and connect unlike any other time in recent history.
Some of the following virtual innovations will alter the landscape of live experiences forever. Others will simply make you smile. Whatever the case, here are some pretty nifty examples of virtual tech and remote experiences that will leave you feeling like you’re in the year 3000.
We’re excited to share the news that the FIRST / Clive family have been listed as one of the London Stock Exchange’s 1000 Companies to Inspire Britain.
The LSEG’s annual report highlights businesses that have demonstrated strong revenue growth over the last three years and have outperformed industry peers in the most innovative ways.
We’re delighted to announce that not one, but two of our talented colleagues have been recognised as winners in Conference News’ 30 Under Thirty class of 2020!
Jack Lee (Clive) and Erika Osborn (FIRST), have been recognised by Conference News as proud members of their 30 Under Thirty class of 2020!
Our minds are hardwired to best process our experiences in an easily digestible format: the story. Compelling stories are a powerful way to make a meaningful connection with your audience, forging a relationship that goes beyond product or service. Brand storytelling fuses the facts with the emotions that your brand evokes. It fosters loyalty.
2020 has been a lot. But while the world stopped – people continued. We’ve adapted to unite in ways unlike ever before. The world now appreciates the power of community once again. Businesses can no longer distance themselves: We’re all in this together. Here are some unique ways to help cultivate your community.