Category

Experiences

Inspiration Station Vol. 25 – The Realisation of Data

By | Brands, Clive Thoughts, Experiences, Experiential, Inspiration Station, Other Cool Stuff, PR, Tech & Gadgets

Businesses are shifting from being data-generating to data-powered, making use of actionable data and business insights. In the world of B2B, this means data-driven decision making, more insightful integration of marketing and sales, and perhaps most importantly, hyper-personalisation.

In the world of brand experiences and online audiences, this means we are on the cusp of a full-blown revolution. Here’s why…

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Inspiration Station Vol. 24 – The Evolution of Content

By | Brands, Clive Thoughts, Experiences, Experiential, Inspiration Station, Other Cool Stuff, Tech & Gadgets

The consumption of content has changed quite a bit over the years. From its origins on cave walls, to the formation of language and writing, to print, then analogue, digital, virtual and now hybrid. Not to mention a myriad of formats in-between…

In 2021 the content landscape is now a dizzying rabbit-hole of multichannel formats. Join us as we take a look at how it’s evolving right before our eyes.

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