In a world that’s overflowing with information, saying something legitimately unique poses a challenge to brands. So how do you stand out to your audience and connect with them in a meaningful way? A way that evokes feelings and forms a relationship with your brand? Omnichannel storytelling is the how. But your average fairy-tale won’t cut it anymore.
People are plugged in and online. They’re more aware and less tolerant of pretences, falsehoods and cultural insensitivities. If you don’t get it right and are seen to be jumping on a bandwagon or disingenuous – you will be called out for it.
Brands need a global approach but perhaps more importantly, they also need a local understanding, if they are to effectively address regional motivators and truly connect with individuals through storytelling.
It’s important to be inclusive and honest in brand communication – many now want to know what goes on behind the scenes. Why not bring your customers with you on your brand journey. Let them peek behind the curtain: By revealing the inner workings and enabling audiences to see into the heart of your business, you will create greater engagement and trust.
With everyone suddenly a digital “specialist”, how do you cut through the noise to deliver a memorable digital experience which actually maximises impact? Our panel of Brand Marketing and Creative Strategy experts share their six key principles.
As the Inspiration Station hits the big 2-0, we’re mixing things up: Each volume will now see us tackle a different theme… First up, Positive Change – There’s more to a business than its bottom line. It has to take responsibility for the greater good.
Can you explain why you like certain melodies? Anything that’s any good, is enjoyed because it taps into the unrecognised heart of human nature. When someone’s made to feel something. Think about that for a second.
In the first of our “From the Inside” series, one of our resident boffins Olly discusses humans.