Category

Experiences

Global virtual events hybrid experiences digital events inspiration brand experience agency incentive travel programme london clive engagement campaign

Hybrid Storytelling: Chapter 1

By | Brands, Clive Thoughts, Experiences

In a world that’s overflowing with information, saying something legitimately unique poses a challenge to brands. So how do you stand out to your audience and connect with them in a meaningful way? A way that evokes feelings and forms a relationship with your brand? Omnichannel storytelling is the how. But your average fairy-tale won’t cut it anymore.

Read More
Global virtual events hybrid experiences digital events inspiration brand experience agency incentive travel programme london clive engagement campaign

Hybrid Storytelling: Chapter 2

By | Brands, Clive, Clive Thoughts, Experiences

People are plugged in and online. They’re more aware and less tolerant of pretences, falsehoods and cultural insensitivities. If you don’t get it right and are seen to be jumping on a bandwagon or disingenuous – you will be called out for it.

Brands need a global approach but perhaps more importantly, they also need a local understanding, if they are to effectively address regional motivators and truly connect with individuals through storytelling.

Read More